As an expert in healthcare digital marketing, Naren Arulrajah has been assisting private practice owners in winning their marketing game and attracting more patients for over 15 years. In this episode, he, together with our co-host, Dr. David Lazar, dives into a strategic plan to get more Google reviews than any other practice in your area. They will set you a goal to achieve in 2024 and will provide a simple step-by-step plan to grab more reviews from your patients.
Podcast: Play in new window | Download
Timestamps
- 00:01:20 – What are the specific goals an ophthalmology practice should set when it comes to Google reviews?
- 00:04:27 – How do you encourage patients to give you “Love Letter Reviews”?
- 00:09:59 – Building positive reviews and handling negative reviews?
- 00:13:24 – How do you manage the Google Profile of your Ophthalmology practice?
- 00:15:16 – Which specific stats should an ophthalmology practice pay attention to on Google My Business to gauge online success?
- 00:17:06 – How can you leverage a good pool of reviews to your advantage?
- 00:20:44 – What is the first thing you can do to take your marketing game to the next level?
Listen to this Episode on
Naren Arulrajah
CEO of Ekwa Marketing
Founder of Ophthalmology Business Academy
Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others.
Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ophthalmologists, ob-gyns, dentists, dermatologists, plastic surgeons, and med-spa owners.
Naren is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.
Naren has personally consulted with doctors who own and operate ophthalmology practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide.
Naren consistently focuses on giving back much value to the ophthalmology and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded Ophthalmology Business Academy (www.obacademy.org) to help doctors find personal, professional, and financial success.
Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award.
Visit www.ekwa.com for more information
Resources
