In this captivating episode, Christine and Lauren, the brilliant minds behind Patient Whisperers, captivate their audience as they delve into the intricate process of selecting the perfect influencer for a practice. Joined by the insightful Sarah Duval, they embark on an enlightening conversation that unravels the critical elements of aligning brand values, culture, and vision with the influencer’s persona.
Drawing from their extensive experience, Christine and Lauren highlight the effectiveness of harnessing the power of nano influencers. They explain how these micro-influencers, with their smaller but highly engaged audiences, can often deliver remarkable results regarding authenticity and reach.
Ultimately, this episode serves as a comprehensive guide, empowering organizations to connect with influencers who can authentically amplify their brand’s message. Through their enlightening conversation and expert advice, Christine, Lauren, and Sarah ignite the imagination and inspire professionals to forge meaningful influencer partnerships that leave a lasting impact.
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Timestamps
- 00:01:04 – Christine’s and Lauren’s Journey in Ophthalmology – A Walk-through
- 00:03:17 – Using social media influencers- Where to begin
- 00:05:29 – Defining the ideal brand ambassador that aligns with your culture
- 00:06:15 – Utilizing Nano Influencers
- 00:08:03 – Strategies and tactics for finding influencers
- 00:14:37 – Selecting an influencer who aligns with your goals and objectives
- 00:17:07 – Becoming a patient whisperer
- Start with somewhere
- A plan to get the results
- 00:20:26 – Connecting with patient whisperers
About
Christine Scarlett & Lauren Weaver
Founders, The Patient Whisperers
Christine Scarlett and Lauren Weaver, The Patient Whisperers, came by the handle working side by side in private practice for four years. They played way outside of the healthcare box when it came to marketing and created a one-of-a-kind red carpet patient experience in their premium practice. As their name suggests, it worked! They achieved an average 60% year over year revenue growth for their four years working together, their last year increasing cash pay revenue by an incredible 103%. Now, they bring this first hand experience and success along with a combined 22 years of expertise in marketing, social media, team building, sales, and data analysis to everything they do, empowering other practices to accelerate their own premium growth.
Connect with Christine Scarlett: linkedin.com/in/christinerscarlett
Connect with Lauren Weaver: linkedin.com/in/laurenashtonweaver
Website: www.thepatientwhisperers.com
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