It’s a Sunday evening and Connie notices a dark spot in her vision. Concerned, she looks up her symptoms online and sees that this could be a sign of macular degeneration. She immediately searches for: “best macular degeneration specialist in my area” and scans the search results. How likely is it that your practice is one of the first links she sees? The answer to that question depends almost entirely on your SEO strategies.
What is SEO?
SEO or search engine optimization is the way your website helps search engines to connect to your page as a result for relevant searches. Put simply, SEO helps search engines like Google to “see” your website and show it to people who are looking for your services.
SEO Factors for Ophthalmologists
Search engines such as Google use a number of factors to judge whether or not your website is the best match for a user’s search. To help your prospective patients find your ophthalmology practice, your web pages will need to be consciously using these factors.
Keywords
Content on your page will need to use the right keywords or terms that your prospective patients are searching for. When a user searches for “LASIK cost near me” the search engine will need to see those terms on your website in order to show the user your website.
User experience
Search engines are also looking for other technical factors such as how long it takes a page to load, how long users are staying on your pages, and more. Make sure your web pages load quickly and are free of any technical issues and provide what users are looking for.
Links
Another factor that search engines consider when evaluating your website is your trustworthiness. Having other reputable sites that link to your website as well as having links within your website will help prove your credibility.
Business directories
Finally, an essential SEO strategy involves having consistent business details across online business directories including Google My Business. Make sure your practice name, location, contact number, doctor’s name, and other relevant details are correct and consistent across online directories and your websites.
